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{"id":2377,"date":"2020-10-20T15:37:58","date_gmt":"2020-10-20T14:37:58","guid":{"rendered":"https:\/\/www.clevermate.fr\/magazine\/?p=2377"},"modified":"2023-05-09T10:46:10","modified_gmt":"2023-05-09T09:46:10","slug":"remporter-une-election-etudiante-en-periode-de-covid-un-challenge-qui-force-les-etudiants-a-innover","status":"publish","type":"post","link":"https:\/\/www.clevermate.fr\/magazine\/divers\/remporter-une-election-etudiante-en-periode-de-covid-un-challenge-qui-force-les-etudiants-a-innover\/","title":{"rendered":"Remporter une \u00e9lection \u00e9tudiante en p\u00e9riode de COVID, un challenge qui force les \u00e9tudiants \u00e0 innover"},"content":{"rendered":"\n<p><strong>Amphi d\u00e9sert, foyer \u00e9tudiant ferm\u00e9, tournois sportifs annul\u00e9s. Comment poursuivre une vie \u00e9tudiante digne de ce nom dans les temps qui courent ? Les familles, les commerces et les entreprises ne sont pas les seuls affect\u00e9s par la crise sanitaire qui dure depuis maintenant plusieurs mois : les \u00e9tudiants voient leur cursus totalement chamboul\u00e9s : cours maintenus partiellement \u00e0 distance, \u00e9changes \u00e0 l\u2019\u00e9tranger annul\u00e9s, vie de campus chang\u00e9e par la n\u00e9cessit\u00e9 de maintenir des gestes barri\u00e8res\u2026 quelque soit le domaine d\u2019\u00e9tudes sup\u00e9rieures (universit\u00e9, grande \u00e9cole de commerce ou d\u2019ing\u00e9nieur, IUT, etc.), les \u00e9v\u00e8nements actuels bouleversent le quotidien des \u00e9tudiants et notamment l\u2019organisation des campagnes associatives, moment phare de la vie \u00e9tudiante. Petit aper\u00e7u (non-exhaustif) des solutions qui existent pour transformer les modes \u00e9lectoraux&nbsp; sur les campus.&nbsp;<\/strong><\/p>\n\n\n\n<figure class=\"wp-block-image\"><img fetchpriority=\"high\" decoding=\"async\" width=\"870\" height=\"489\" src=\"https:\/\/www.clevermate.fr\/magazine\/wp-content\/uploads\/2020\/10\/870x489_amphi_mercure_6.jpg\" alt=\"Amphith\u00e9\u00e2tre vide\" class=\"wp-image-2378\" srcset=\"https:\/\/www.clevermate.fr\/magazine\/wp-content\/uploads\/2020\/10\/870x489_amphi_mercure_6.jpg 870w, https:\/\/www.clevermate.fr\/magazine\/wp-content\/uploads\/2020\/10\/870x489_amphi_mercure_6-300x169.jpg 300w, https:\/\/www.clevermate.fr\/magazine\/wp-content\/uploads\/2020\/10\/870x489_amphi_mercure_6-768x432.jpg 768w, https:\/\/www.clevermate.fr\/magazine\/wp-content\/uploads\/2020\/10\/870x489_amphi_mercure_6-380x214.jpg 380w, https:\/\/www.clevermate.fr\/magazine\/wp-content\/uploads\/2020\/10\/870x489_amphi_mercure_6-640x360.jpg 640w\" sizes=\"(max-width: 870px) 100vw, 870px\" \/><\/figure>\n\n\n\n<p>Les ann\u00e9es \u00e9tudiantes sont souvent synonymes de f\u00eates, d&#8217;\u00e9v\u00e9nements associatifs et de rencontres. Parmi les \u00e9v\u00e8nements qui rythment la vie de campus, on citera en premier lieu la vie associative. BDE, associations culturelles ou artistiques, associations sportives, groupes d\u2019\u00e9changes avec les \u00e9trangers\u2026 ces structures peinent \u00e0 vivre, et il faut r\u00e9inventer les modes de communication et d\u2019interaction.&nbsp;<\/p>\n\n\n\n<p>La mission principale du BDE est de faciliter la vie des \u00e9tudiants, que ce soit du point de vue de leurs \u00e9tudes (recherche de stage, financement des \u00e9tudes, emplois du temps) ou de la vie extrascolaire (soir\u00e9es, activit\u00e9s associatives, sports, etc.).&nbsp; Nous avons rencontr\u00e9s plusieurs responsables de listes BDE pour comprendre comment organiser une campagne dans cette p\u00e9riode particuli\u00e8re.<\/p>\n\n\n\n<p><em>\u201cApr\u00e8s 2 ann\u00e9es studieuses de pr\u00e9pa, on attendait avec impatience l&#8217;effervescence de la vie \u00e9tudiante, au final on trouve quand m\u00eame des solutions pour maintenir une vie \u00e9tudiante \u201d&nbsp;<\/em>d\u00e9clare Sandra, fra\u00eechement rentr\u00e9e \u00e0 l\u2019ENSI Caen. Tout d\u2019abord, il s\u2019agit de faire conna\u00eetre et promouvoir l\u2019association. Fini les soir\u00e9es \u00e9tudiantes, grandes distributions de cr\u00eapes dans le hall principal et forums des associations : dans ce monde chang\u00e9, il faudra principalement compter sur les campagnes digitales. Les r\u00e9seaux sociaux (Instagram, Facebook, Twitters) deviennent les meilleurs alli\u00e9s des organisations \u00e9tudiantes, et il s\u2019agira avant tout de produire du contenu digital de qualit\u00e9, et de le diffuser au plus grand nombre. Mais se faire conna\u00eetre ne suffit pas : pour recueillir de nouveaux adh\u00e9rents ou faire gagner sa liste BDE, les associations doivent souvent redoubler d\u2019efforts et se distinguer par leur projet et par ce qu\u2019elles apportent aux \u00e9tudiants.&nbsp;<\/p>\n\n\n\n<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_69_1 ez-toc-wrap-center counter-hierarchy ez-toc-counter ez-toc-transparent ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">Sommaire<\/p>\n<span class=\"ez-toc-title-toggle\"><a href=\"#\" class=\"ez-toc-pull-right ez-toc-btn ez-toc-btn-xs ez-toc-btn-default ez-toc-toggle\" aria-label=\"Toggle Table of Content\"><span class=\"ez-toc-js-icon-con\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #999;color:#999\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #999;color:#999\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/span><\/a><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/www.clevermate.fr\/magazine\/divers\/remporter-une-election-etudiante-en-periode-de-covid-un-challenge-qui-force-les-etudiants-a-innover\/#%E2%80%9CNous_navions_pas_le_choix_il_nous_fallait_innover%E2%80%9D\" title=\"\u201cNous n\u2019avions pas le choix, il nous fallait innover.\u201d\">\u201cNous n\u2019avions pas le choix, il nous fallait innover.\u201d<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/www.clevermate.fr\/magazine\/divers\/remporter-une-election-etudiante-en-periode-de-covid-un-challenge-qui-force-les-etudiants-a-innover\/#%E2%80%9COn_se_recentre_davantage_sur_le_fond_et_moins_sur_la_forme%E2%80%9D\" title=\"\u201cOn se recentre davantage sur le fond et moins sur la forme\u201d\">\u201cOn se recentre davantage sur le fond et moins sur la forme\u201d<\/a><\/li><\/ul><\/nav><\/div>\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"%E2%80%9CNous_navions_pas_le_choix_il_nous_fallait_innover%E2%80%9D\"><\/span><em>\u201cNous n\u2019avions pas le choix, il nous fallait innover.\u201d<\/em><span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>Les p\u00e9riodes de crises sont souvent un moment pour prendre du recul, de se recentrer sur ses fondamentaux et comprendre comment r\u00e9ellement cr\u00e9er de la valeur.&nbsp;<em>\u201cNous ne pouvions plus faire comme les ann\u00e9es pr\u00e9c\u00e9dentes. Traditionnellement les campagnes BDE sont le terrain de la surench\u00e8re d\u2019activit\u00e9 r\u00e9cr\u00e9atives. Nous avons du tout repenser, r\u00e9fl\u00e9chir \u00e0 notre mission et pourquoi nous le faisions. Nous nous sommes recentr\u00e9s sur les fondamentaux qui sont d\u2019\u00eatre au service des \u00e9tudiants et de la vie \u00e9tudiante. Nous n\u2019avions pas le choix, il nous fallait innover\u201d<\/em>&nbsp;nous indique Th\u00e9o, \u00e9tudiant \u00e0 l\u2019ESCP.&nbsp;<\/p>\n\n\n\n<p><strong>Etre \u00e0 l\u2019\u00e9coute de sa communaut\u00e9<\/strong><\/p>\n\n\n\n<p>A d\u00e9faut de pouvoir aller \u00e0 la rencontre physique des \u00e9tudiants, les outils digitaux permettent d\u2019Interagir avec sa communaut\u00e9. L\u2019envoi de questionnaires en ligne est une excellente mani\u00e8re de comprendre les attentes et faire remonter leurs besoins et leurs interrogations.&nbsp;<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" width=\"1024\" height=\"768\" data-src=\"https:\/\/www.clevermate.fr\/magazine\/wp-content\/uploads\/2023\/05\/Optimized-img_1642-min-1-1024x768.jpg\" alt=\"\" class=\"wp-image-3276 lazyload\" data-srcset=\"https:\/\/www.clevermate.fr\/magazine\/wp-content\/uploads\/2023\/05\/Optimized-img_1642-min-1-1024x768.jpg 1024w, https:\/\/www.clevermate.fr\/magazine\/wp-content\/uploads\/2023\/05\/Optimized-img_1642-min-1-300x225.jpg 300w, https:\/\/www.clevermate.fr\/magazine\/wp-content\/uploads\/2023\/05\/Optimized-img_1642-min-1-768x576.jpg 768w, https:\/\/www.clevermate.fr\/magazine\/wp-content\/uploads\/2023\/05\/Optimized-img_1642-min-1.jpg 1200w\" data-sizes=\"(max-width: 1024px) 100vw, 1024px\" src=\"data:image\/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==\" style=\"--smush-placeholder-width: 1024px; --smush-placeholder-aspect-ratio: 1024\/768;\" \/><noscript><img decoding=\"async\" width=\"1024\" height=\"768\" src=\"https:\/\/www.clevermate.fr\/magazine\/wp-content\/uploads\/2023\/05\/Optimized-img_1642-min-1-1024x768.jpg\" alt=\"\" class=\"wp-image-3276\" srcset=\"https:\/\/www.clevermate.fr\/magazine\/wp-content\/uploads\/2023\/05\/Optimized-img_1642-min-1-1024x768.jpg 1024w, https:\/\/www.clevermate.fr\/magazine\/wp-content\/uploads\/2023\/05\/Optimized-img_1642-min-1-300x225.jpg 300w, https:\/\/www.clevermate.fr\/magazine\/wp-content\/uploads\/2023\/05\/Optimized-img_1642-min-1-768x576.jpg 768w, https:\/\/www.clevermate.fr\/magazine\/wp-content\/uploads\/2023\/05\/Optimized-img_1642-min-1.jpg 1200w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/noscript><\/figure>\n\n\n\n<p>L\u2019organisation de webinars de pr\u00e9sentation des programmes ainsi que des moments r\u00e9serv\u00e9s au d\u00e9bat et aux questions r\u00e9ponses y contribuent \u00e9galement fortement.<\/p>\n\n\n\n<p><strong>De l\u2019importance de la personnalisation dans une campagne digitale.<\/strong><\/p>\n\n\n\n<p>L\u2019envoi de newsletters, de post sur les r\u00e9seaux sociaux seront vos plus grands alli\u00e9s dans cette bataille de communication. L\u2019organisation de jeux concours est toujours un bon moyen d\u2019animer et d\u2019engager une communaut\u00e9.&nbsp;<\/p>\n\n\n\n<p>Plut\u00f4t que de tracter ou distribuer des friandises en pr\u00e9sentiel, pourquoi ne pas se tourner vers une commande digitale de goodies personnalis\u00e9s \u00e0 l\u2019image de votre structure associative? Des services comme <a href=\"https:\/\/wanapix.fr\/cadeaux-personnalises-pour-etudiants\">Wanapix<\/a> proposent Tote bags, mugs, thermos, agenda, cl\u00e9s USB et toute une s\u00e9rie d\u2019autres petits objets particuli\u00e8rement utiles au jour le jour, qui auront l\u2019honneur d\u2019accompagner la vie quotidienne des \u00e9tudiants &#8211; ils donneront ainsi \u00e0 votre structure la meilleure visibilit\u00e9.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"%E2%80%9COn_se_recentre_davantage_sur_le_fond_et_moins_sur_la_forme%E2%80%9D\"><\/span><em>\u201cOn se recentre davantage sur le fond et moins sur la forme\u201d<\/em><span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>Le choix des \u00e9lecteurs s\u2019est port\u00e9 alors davantage port\u00e9 sur les id\u00e9es, sur le programme. Le d\u00e9bat des pr\u00e9sidents s\u2019organise en vid\u00e9oconf\u00e9rence.&nbsp;<em>\u201cNous avons beaucoup travaill\u00e9 notre programme et notre argumentaire. On se recentre davantage sur le fond et moins sur la forme\u201d&nbsp;<\/em>nous confie Ana\u00efs, de l\u2019INSA Toulouse.<\/p>\n\n\n\n<p>Cette nouvelle donne est un v\u00e9ritable challenge pour ces futurs managers et les confronte \u00e0 la n\u00e9cessit\u00e9 de s\u2019adapter et d\u2019innover en p\u00e9riode de trouble et \u00e0 trouver des nouvelles solutions. Elle est aussi un formidable acc\u00e9l\u00e9rateur de l\u2019adoption digitale.&nbsp;<\/p>\n\n\n\n<p><em>\u201cIl a fallu se former vite aux outils digitaux. Nous avons pass\u00e9 beaucoup de temps \u00e0 visionner des vid\u00e9os youtube sur comment mener une campagne digitale. Cela a \u00e9t\u00e9 extr\u00eamement formateur. Cela fait partie&nbsp; de notre formation d\u2019ing\u00e9nieur quelque part, apprendre \u00e0 trouver des solutions\u201d<\/em>&nbsp;nous confie L\u00e9a en premi\u00e8re ann\u00e9e \u00e0 Centrale Paris.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Amphi d\u00e9sert, foyer \u00e9tudiant ferm\u00e9, tournois sportifs annul\u00e9s. Comment poursuivre une vie \u00e9tudiante digne de ce nom dans les temps qui courent ? Les familles, les commerces et les entreprises ne sont pas les seuls affect\u00e9s par la crise sanitaire qui dure depuis maintenant plusieurs mois : les \u00e9tudiants voient leur cursus totalement chamboul\u00e9s : [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":2381,"comment_status":"open","ping_status":"open","sticky":true,"template":"","format":"standard","meta":{"om_disable_all_campaigns":false,"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"footnotes":""},"categories":[1],"tags":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v23.6 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Remporter une \u00e9lection \u00e9tudiante en p\u00e9riode de COVID, un challenge qui force les \u00e9tudiants \u00e0 innover | Clevermate, le Magazine<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.clevermate.fr\/magazine\/divers\/remporter-une-election-etudiante-en-periode-de-covid-un-challenge-qui-force-les-etudiants-a-innover\/\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Remporter une \u00e9lection \u00e9tudiante en p\u00e9riode de COVID, un challenge qui force les \u00e9tudiants \u00e0 innover | Clevermate, le Magazine\" \/>\n<meta property=\"og:description\" content=\"Amphi d\u00e9sert, foyer \u00e9tudiant ferm\u00e9, tournois sportifs annul\u00e9s. Comment poursuivre une vie \u00e9tudiante digne de ce nom dans les temps qui courent ? Les familles, les commerces et les entreprises ne sont pas les seuls affect\u00e9s par la crise sanitaire qui dure depuis maintenant plusieurs mois : les \u00e9tudiants voient leur cursus totalement chamboul\u00e9s : [&hellip;]\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.clevermate.fr\/magazine\/divers\/remporter-une-election-etudiante-en-periode-de-covid-un-challenge-qui-force-les-etudiants-a-innover\/\" \/>\n<meta property=\"og:site_name\" content=\"Clevermate, le Magazine\" \/>\n<meta property=\"article:published_time\" content=\"2020-10-20T14:37:58+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2023-05-09T09:46:10+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.clevermate.fr\/magazine\/wp-content\/uploads\/2020\/10\/campus-bouloie-035-138343.png\" \/>\n\t<meta property=\"og:image:width\" content=\"840\" \/>\n\t<meta property=\"og:image:height\" content=\"400\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta 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